I am a creative professional with a Bachelor’s degree in Visual Arts (Applied/Commercial Art) from the Government College of Art & Craft, Read more Kolkata—one of India’s premier art institutions with a legacy of over 150 years. Graduating with First Class marks, I built a strong foundation in creativity, design thinking, and visual communication. Over the past 25 years, I have worked with leading corporates and advertising agencies, gaining rich experience across both creative and digital domains. My expertise spans: Digital Marketing & SEO for brand growth and visibility Graphics Design & Branding to build strong visual identities Shopify & E-commerce Development for scalable online businesses Social Media Marketing & Strategy to engage and expand audiences Smart AI-driven Services for modern automation and innovation Web Solutions & E-learning Development to support businesses and education I bring together artistic creativity, strategic marketing, and digital innovation to deliver solutions that not only look great but also drive measurable results. My mission is to help businesses and individuals grow, adapt, and thrive in the digital age.

- Full Life Cycle Project Management - Cutting-edge Graphic Design - Web Usability Best Practices / UI / UX - Targeted E-mail Read more Campaigns - Newsletters / Brochures / Flyers - MS Visio wireframe - Elearning curriculam end to end - Accessibility with WCAG 2.0 - Strategy Development - Branding - Technical Project management - Cost effecting design impacting Sales - Creative Thinking - Mentorship - Illustration / Print Production - Written and verbal communication - Adobe Photoshop - Illustrator - InDesign - Animate - Vyond - Articulate - Canva - Health Tech UX - RunwayML - Artbreeder - Google Bard and Open Ai - Descript - Lyrebird - MS Visio - Figma - XD Sr. Analysist Digital Solution : NTT- DATA March 2023 – August 28th Location - Hyderabad , India • Some impactful eLearning projects where I channeled my best skills! 1. Client :Visteon Corporation is an American global automotive electronics supplier Brief of project: - I Developed engaging simulation-based and introductory (Level 1) eLearning courses. Software used : SAP Enable Now, Adobe Photoshop 2. Client :The Flowserve Corporation is an American multinational corporation and one of the largest suppliers of industrial and environmental machinery I built interactive simulations based eLearning course also documented the project ,written the instructional design , created wireframe in Ms Visio . Brief of project: - Designed immersive simulation eLearning course with assessments & certifications in Articulate360 and RISE. - Crafted video-driven eLearning course Software used : Articulate 360 & Rise, Adobe Photoshop, Ms Visio. 3. Client :Thermo Fisher Scientific Inc. is an American-headquartered company and global supplier of analytical instruments, life sciences solutions, specialty diagnostics, laboratory, pharmaceutical and biotechnology services. Brief of project: - I built impactful microlearning videos using Vyond's AI-powered 2D animation. Software used : Vyond AI, Adobe Photoshop 4. Client :QuantumScape QuantumScape is an American company that develops solid state lithium metal batteries for electric cars. Brief of project: - Developed an immersive simulation eLearning with assessments & certifications using Articulate 360 & RISE. - Created a video-based eLearning course for an engaging learning experience. Software used : Articulate 360 & Rise, Adobe Photoshop Lead Creative Designer : Infopro Learning Dec 2020 – Feb 2023 Location - Noida, India • Taking active part to create WBT and CBT, created Accessibility Design (WCAG) Leaded a team of 15+ UI/UX Designers, providing creative and analytical solutions to stakeholders & the design team 1. Client : Dailmer Trucks Daimler Truck AG is the world's largest commercial vehicle manufacturer, Brief of project: - Developed a comprehensive Level 3 eLearning simulation, promoting deep understanding of how to operate the heavy duty machine through interactivity. Software used : ADAPT Frame work, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Animate 2. Client : MJ Electronics is a UK-based company, designing for manufacturers in a wide range of industries including audio, lighting, transport, hand-held electronics and medical kits. Brief of project: - Designed a Level 3 interactive simulation eLearning course for a highly engaging learning experience about teir products. Software used : Articulate 360, Adobe Photoshop, Adobe Illustrator, Adobe Indesign 3. Client : Novartis AG is a Swiss multinational pharmaceutical corporation. Brief of project: - Equipped a newly launched medicine manufacturing unit with a comprehensive eLearning course built on PowerPoint. This initial training program effectively introduced key procedures and protocols. Software used : MS Power Point, Adobe Photoshop, Adobe Illustrator, Adobe Indesign 4. Client : Johnson & Johnson is an American multinational pharmaceutical, biotechnology, and medical technologies corporation. Brief of project: - Crafted a complete brand identity for an AI-powered 2D animation eLearning program, bringing a fresh and engaging approach to workplace behaviour learning. Software used : Vyond AI, Adobe Photoshop, Adobe Illustrator. 5. Client : Fresenius is a global healthcare company focused on therapy, Fresenius offers system-critical products and services for leading therapies for the care of critically and chronically ill patients. Brief of project: - Developed a high-fidelity 2D animated simulation to train doctors in handling critically and chronically ill patients. Software used : Adobe Photoshop, Adobe Illustrator. Articulate 360 SME - Creative Design - Tech Mahindra Oct 2015– May 2019 Location - Hyderabad Area, India Led 30+ UI/UX designers at Tech Mahindra (Oct 2015 - May 2019). Delivered diverse eLearning, advertising & web solutions (e.g., GSK) with a blend of creative vision & data-driven analysis. Here's a breakdown of potential eLearning courses I create on various healthcare subjects: 1. Client : GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. Brief of project: - Developed a high-fidelity 2D animated simulation to train doctors in handling critically and chronically ill patients. - Software used : Adobe Photoshop, Adobe Illustrator. Articulate 360 1. Medicine Launch: Target Audience: Pharmaceutical companies, healthcare professionals Content: Regulatory processes, Clinical trial design ,Marketing strategies for new medications 2. Disease Awareness: Target Audience: General public, specific patient populations Content: : (vary based on disease) Symptoms and causes,Risk factors and prevention strategies,Treatment options and management plans Living with the disease (emotional and social aspects) 3. Vaccination Programs: Target Audience: Parents, healthcare professionals, public health officials Content: : Importance of vaccinations and herd immunity, Different types of vaccines and their schedules, Addressing vaccine hesitancy and misinformation Managing vaccine side effects 4. Patient Care: Target Audience: General public, caregivers, healthcare professionals Content: : Communication skills for effective patient interaction,Cultural competency in healthcare settings,Pain management techniques, Active listening and patient education 5. Oncology Care: Target Audience: Cancer patients, caregivers, healthcare professionals Content: : Different types of cancer and their treatment options,Managing side effects of cancer treatment,Emotional and psychological support for cancer patients,Supportive care and palliative care 6. Paediatric Care: Target Audience: Parents, caregivers, healthcare professionals Content: : Common childhood illnesses and their management,Growth and development milestones for children,Child safety and injury prevention, Communication strategies with children 7. Bringing Up to Normal Life: Target Audience: : Patients recovering from illness, caregivers, healthcare professionals Content: : Rehabilitation and physical therapy,Nutritional guidance and healthy lifestyle choices, Mental health support and coping mechanisms Reintegration into work and social life Sr.- Creative designer ABP July 2013– Oct 2015 Location - Kolkata, India • Developed Advertising Platform for Local & Global Brands • Conceptualized & Branded an ad media development platform for both local and international brands. • Planned Future Market Strategy to ensure successful product launch and long-term promotion. • Managed a multi-channel marketing approach by overseeing Above-The-Line (ATL) strategies like TV and print advertising, Below-The-Line (BTL) strategies like events and guerilla marketing, and digital marketing efforts including social media campaigns and targeted advertising. 1. Client : Cadbury, is a British multinational confectionery company owned by Mondelez International. Brief of project: - Developed a comprehensive future market promotion strategy to ensure sustained growth and user acquisition. This encompassed creating marketing materials, establishing strategic partnerships, and planning future product features. - Managed a multi-channel marketing approach:Above-The-Line (ATL) Strategies: - Oversaw TV and print advertising campaigns to create widespread brand awareness. - Below-The-Line (BTL) Strategies: Implemented creative strategies like events and guerilla marketing to generate local buzz and engagement.Digital Marketing: - Managed social media campaigns, targeted advertising, and other online marketing initiatives to reach specific demographics. Case Study: - Inclusive Ad Campaign Success:Spearheaded a high-impact ad campaign featuring Cadbury Sweets and Bangla Everlasting Sweets. This campaign aimed to be inclusive and resonate with people from all walks of life. The campaign achieved significant results: - Increased brand awareness for both the advertising platform and participating brands. - Generated substantial business benefits for all parties involved Lead- User interface designer Web Spider Incorporation July 2010– June 2013 Location - Kolkata, India • Crafted Responsive Websites & Mobile Apps: Delivered user-friendly and visually appealing web experiences that seamlessly adapt to any device (desktop, tablet, mobile). • Developed Remarkable Apps: Designed and built engaging mobile applications for various companies, driving user adoption and achieving business goals. • For example : Designed a User-Centric Interface for the Maruti Suzuki Automotive App: Streamlined the user experience for Maruti Suzuki car owners by crafting an intuitive and engaging app interface.Prioritized Functionality and Aesthetics: Ensured the interface balanced user-friendly features with a visually appealing design to enhance the overall user journey within the app. Lead Visual Designer : TATA Interactive Systems August 2005– June 2010 Location - Mumbai & Kolkata, India • Developed Engaging eLearning Solutions at Tata Interactive Systems (Formerly): Contributed to the creation of impactful eLearning experiences for various clients using a diverse range of instructional methods. Team size some 05 to 20 depend on the project budget.Expertise in: - Web-Based Training: Designed and developed interactive web-based training modules for effective knowledge transfer. - Instructor-Led Training: Supported the creation of comprehensive instructor-led training materials, ensuring clear and engaging delivery. - Simulation-Based Learning: Utilized simulations to create immersive learning experiences that helped learners apply their knowledge in realistic scenarios.Game-Based eLearning: - Developed engaging game mechanics to promote knowledge retention and motivation during the learning process. Clients i worked for : 1. Client :Holland America Line or HAL is a US-owned cruise line Brief of project: - Developed an engaging eLearning course that guides users through the exciting world of cruise travel and vacations. Software used : Adobe Photoshop, Adobe Flash, Adobe premier 2. Client : The Procter & Gamble Company (P&G) s an American multinational consumer goods corporation Brief of project: - Developed an informative and engaging eLearning course focused on hygiene practices. Software used : Adobe Photoshop, Adobe Flash 3. Client : Xerox Holdings Corporation s an American corporation that sells print and digital document products and services in more than 160 countries Brief of project: - Developed a comprehensive eLearning course to guide users through the operation and functionalities of a newly launched printing unit. Software used : Adobe Photoshop, Adobe Flash 4. Client : FORD Motor Company is an American multinational automobile manufacturer Brief of project: - Designed a groundbreaking simulation-based eLearning course to introduce users to the functionalities and features of the newly launched Software used : Adobe Photoshop, Adobe Flash 5. Client : Vodafone is a leading telecommunications company Brief of project: - First-ever high-fidelity simulation based elearning course introduced users to virtually test drive the car, making F1 knowledge accessible to a wider audience. Software used : Adobe Photoshop, Adobe Flash Sr. Visual Designer : Mass Software Solution Feb 2002– JUly 2005 Location - Kolkata, India • Thrived in a Startup Environment: Grew from Junior Designer to Senior Web Designer at a dynamic web development company. Mastered the fundamentals of website development, user interface (UI) design, and user experience (UX) principles. Visual Designer : Cyberscape Multimedia Jan 2000– Dec 2001 Location - Mubai and Kolkata, India • It was a small startup for website development and sell Launched Design Career: Began my design journey as an intern, gaining foundational skills in website design, CBT (Computer-Based Training) design, and Flash intro creation.Expanded Skillset: Hone my abilities in illustration, animation, and data visualization, allowing me to create impactful visuals across various media.